Digital Marketing
Modern Apprenticeship
What's Digital Marketing like?
Whether you’re interested in websites, TikTok, Instagram or Facebook, there’s a job for you in the digital marketing industry. This apprenticeship is ideal for anyone who wants to work in a fast-paced, creative environment. No day in digital marketing is ever the same - you could:
help to create an online strategy
share your ideas in a creative meeting
learn how to use different platforms to connect with an audience
manage online campaigns
use the latest digital techniques to promote a business
The apprenticeship can open up doors into a variety of job opportunities. If you're interested in data, you could become a digital analyst. If you like working with different clients, you could become an account manager.
What's the qualification?
SCQF Level 7
You'll gain a Modern Apprenticeship at SCQF Level 7.
Your qualification includes:
Diploma in Digital Marketing at SCQF Level 7
What will I learn?
During your apprenticeship, you'll learn how to:
manage digital marketing campaigns
analyse digital data
develop your knowledge of marketing techniques, such as Pay-Per-Click (PPC) and Search Engine Optimisation (SEO)
manage different digital platforms
develop strong relationships with target audience
You'll also develop the following core skills:
numeracy
problem-solving
team work
time management
These transferrable skills are useful for working in other jobs such as social media assistant and account executive.
Where could it take me?
This Modern Apprenticeship gives you plenty of options. Choose to carry on your education a digital marketing degree or graduate to full time work.
Further education: Carry on your studies by studying for a BA in social media marketing. The knowledge you’ve gained can support your university application.
Straight to work: Use your qualifications to find a marketing job, such as a digital marketing coordinator. After completing the apprenticeship, you could move onto jobs such as:
digital marketing assistant
social media executive
digital marketing manager
account manager
SEO executive
PPC executive
Entry requirements
There are no set entry requirements for this apprenticeship.
How does it work?
You’ll learn in a real-world environment and earn a wage. You’ll also study with a college or another learning provider.
How long will it take?
This Modern Apprenticeship will take 12 to 24 months to complete.
How to apply
Use the 'Find vacancies near you' search at the end of this page to look for vacancies, then you can apply online.
You'll apply on Apprenticeships.scot or the company’s own website – there are details on the vacancy advert.